Natural Fit

Web site design and the strategy of a site should be incorporated into the fabric of your overall business marketing strategy. Your site should not be an island with a different set of goals - it should complement your marketing efforts. This is why Infotree has made a foray into traditional marketing. We don't profess to do it all ourselves. We've aligned with a few of the state's top advertising and public relations agencies to provide our clients with full service capabilities.

Philosophy

Web sites should be multi-functional and visible. In order to ensure you are generating web traffic, traditional marketing needs to be part of your overall marketing strategy. Traditional marketing requires a strategic blend of public relations, advertising, printed collateral and brand development. Your web site goals and objectives will determine what blend of marketing will be required. Minimally, your site should reflect your image, message and complement your brochures and handouts.

Infotree reviews our clients' web site goals with our marketing partners. If appropriate, we will provide recommendations for traditional marketing into the project. Depending on what your needs are we will introduce you to an agency that we feel will best meet your needs.

To our existing clients we recommend regular strategy meetings to determine the effectiveness of the web site and how it may be marketed more effectively.