E-mail Service Comparisons

Things to consider when selecting the right E-mail Service:
As with any service or product, there is usually a reason why one might be outlandishly cheaper than the other. Sometimes it is due to better efficiencies. Most times it falls under it 'sounds too good to be true' adage. Below are items to consider when comparing services. Ask questions and make sure you like the answer. Please note: Infotree is not saying that all other e-mail services operate as noted below, we are just providing you with a means of comparing services accurately.

E-mail Services Comparison Chart

Infotree E-mail Services Low Cost Alternatives Deliverabilty guarantee that all e-mails sent will find a destination, whether it be the intended e-mail address or a bounce list. Many low cost services don't put a heavy emphasis on deliverability. Some are as low as 70%. Personalization Easy to add demographic information and identifiers May not provide or it may be difficult to do so. Security Only you have access to send e-mails to your list. Some use their customers lists as a resource to send "other" messages to. Anonymity No where on your e-mails does the name of Infotree appear. You won't see Powered By Infotree. many use your e-mails as a means to market their own service by stating they are powering the message. Management We manage your campaigns in their entirety. You have to do all the work. SPAM Infotree only sends messages to qualified lists. We don't supply lists or recommend buying mass lists, if they have nothing to do with your target market. The reason some services are so low is that they sell volume, not quality. Their business is SPAM and not developing effecitive campaigns. Support Infotree is capable an ready to support your campaign(s) from the ground up. We can assist with writing, layout design, market, tone, frequency and more. Many services care only about your frequency and volume (and possible access to your list). They offer technical support but not campaign report. Reporting Infotree's reports are accurate and realistic. We don't beef up the numbers to make you feel good. Custom reporting is available as well. Many services don't honestly explain what the report data means. For example; that e-mails in a preview pane will count as an open whether the viewer read it or not. Flexibility With Infotree's service you have an open canvass. You can create as many different message design, send as often or little and as many as you want. Normally you have limited number of templates to use and you are locked into a volume or frequency.