Overview

Everyone is familiar with email marketing. We all receive unwanted spam messages about things we absolutely do not care about. But what about messages from organizations we are intrested in or messages about things we do care about? Those messages are wanted - often we request an organization to send them so that we can easily stay updated. Targeted Email Marketing, especially to those who have indicated that they want to hear from you, can and does succeed.

Infotree's Email Marketing Philosophy

As with all of our services, our Email Marketing services are custom built to each customer's needs. We have never believed in shrink-wrapped service offerings. And when dealing with any direct marketing, if yours looks like others, then how does yours stand out? We are also not proponents of blanket email campaigns. Though less expensive than blanket direct mail, it is still wasteful and can leave a negative impression.

Consistency is important as well. Your message has to be the same no matter where it is. Infotree will help maintain this consistency and can assist you in developing consistency with your web site, PR and traditional advertising.

Infotree's email marketing services are to designed to let you quickly communicate with:

• Customers
• Prospects
• Subscribers to your newsletters/notifications
• Specially obtained targeted lists

Email Lists

Infotree does not supply lists, but we can help manipulate your company's lists and manage them so that you get the most out of them. We will manage subscriptions, bounced emails, who is interested in what you have and what they are interested in. Infotree can provide list filtering to allow for even more specific targeted messaging and demographic data pertaining to the individuals on your list and their actions.